Attribution Some rights reserved by attercop311
A while ago I did a guest post for the Cincom Expert Access newsletter, comparing undisciplined website management to people who do the same with pets, most frequently cats it seems.
“Cats can be great pets, companions, and mousers where needed. 35 cats inside a house or apartment are another story. They are likely to be underfoot, in the way, and make living unpleasant at best and unsanitary at worst. It’s not a place you want to visit.
Likewise websites need content. They don’t need untargeted, out-of-date, useless content lingering around forever, getting in a visitors way, and creating an unpleasant user experience.”
To avoid becoming a content hoarder, put a critical eye on the content to see:
- if it’s actually delivering a current and correct message
- if it’s something the visitors are actually interested
- if visitors are finding it
- what its useful lifespan should be.
You can read the complete post here: http://expertaccess.cincom.com/2010/05/how-are-you-a-crazy-cat-lady-of-web-content/
This entry was posted in Content Marketing, High Bar Marketing on August 5, 2013 by Devin Meister.
I’ve been watching and thinking a lot about content creation and the strategy around it. It seemed to me that it was a lot like learning to ride a bike – you can only get so far without actually getting on and doing it. I did a guest blog post on the Business is Child’s Play blog that reveals my opinion of training wheels. Short answer, I’m not for them. http://businessischildsplay.com/2013/04/ditch-the-training-wheels-lean-into-the-content-curve/
This is more than moderately irritating. When you ask people to look at something online – include the link please. Please. Email. Twitter. LinkedIn. Anywhere. Don’t make them search for it. While I’m sure they can find it, it’s a courtesy that takes maybe five seconds if you’re slow.
Secondly, and most importantly, it assures that everyone is looking at the same thing. For instance, I recently shared this stat: “72% of B2B buyers are most likely to share useful content via email.” Bucking the trend here, but makes sense. http://lnkd.in/SkgUHq
If it’s worth sharing or talking about, it’s worth the extra step to make sure everyone is on the same page.
As an aside, why I think email is preferred, is I believe it’s the most assured method of delivery. It’s essentially a signed parcel of the digital delivery world. Posts and comments in social can get overlooked. Not email. It’s still business critical.
This entry was posted in High Bar Marketing, Rants on July 23, 2013 by Devin Meister.